Best Payment Gateway for Indian D2C Brands in 2026

For Indian D2C brands selling on Shopify or WooCommerce, your payment gateway choice impacts checkout conversion, settlement cycles, and reconciliation overhead. Here are our top picks.

1. #1

   Razorpay

   Full-stack payments and business banking for Indian businesses

   Why we picked it: Best for Shopify D2C with Magic Checkout and broad plugin support

   • Indian D2C brands selling on Shopify/WooCommerce
   • SaaS founders billing INR with subscriptions
   • Marketplaces needing split payments via Route

   Razorpay pricing

   INR

   Model: transaction

   Free tier: No

   Starts at: 2% per transaction

   2% domestic cards/UPI/net banking, 3% international cards. No setup or AMC fees. T+2 settlement standard, T+1 on request.

   Try Razorpay
2. #2

   Cashfree Payments

   Payments and payouts platform with competitive MDR for Indian businesses

   Why we picked it: Best MDR for high-volume merchants who can negotiate

   • High-volume merchants negotiating MDR below Razorpay
   • Businesses needing payouts at scale (gig platforms, lending)
   • Marketplaces using Easy Split

   Cashfree Payments pricing

   INR

   Model: transaction

   Free tier: No

   Starts at: 1.75% per transaction

   1.75% domestic cards/UPI/NB, lower at scale. Payouts from ₹5/transaction. No setup fee.

   Try Cashfree Payments
3. #3

   PayU India

   Established payment gateway with deep enterprise reach in India

   Why we picked it: Best for enterprise with smart routing and BNPL

   • Mid-to-large merchants with high transaction volumes
   • Brands wanting BNPL via LazyPay
   • Enterprises wanting custom MDR negotiations

   PayU India pricing

   INR

   Model: transaction

   Free tier: No

   Starts at: 2% per transaction

   2% standard, custom MDR for enterprise. ₹0 setup. Settlement T+1 to T+2.

   Try PayU India
4. #4

   Instamojo

   Payment links and online store for Indian small businesses and creators

   Why we picked it: Best free starter for new sellers and digital products

   • Solopreneurs, coaches, and creators selling digital products
   • Small businesses needing payment links without a website
   • Sellers wanting a free hosted storefront fast

   Instamojo pricing

   INR

   Model: transaction

   Free tier: Yes

   Starts at: 2% + ₹3 per transaction

   No setup or AMC fees. International cards 5% + ₹3. Free online store on starter plan.

   Try Instamojo
5. #5

   Stripe

   Global payments infrastructure for internet businesses

   Why we picked it: Best if you bill USD via a US/Atlas entity

   • Global SaaS founders billing in USD/EUR/GBP
   • Marketplaces needing Connect for payouts to global vendors
   • Indian SaaS using Stripe Atlas + Delaware C-Corp setup

   Stripe pricing

   USD

   Model: transaction

   Free tier: No

   Starts at: 2.9% + 30¢ per international card; 2% domestic India

   India entity supports INR; international charges 4.3% + ₹3. Recurring billing, tax, and Atlas extra.

   Try Stripe