Asana vs Brevo (formerly Sendinblue): Which is Better in 2026?
By StackPicker editorial · · productivity
Side-by-side comparison with INR pricing, GST and UPI considerations, integrations, pros and cons — written for Indian founders, marketers, and operators.
Quick verdict
Choose Asana if
- Marketing, ops, and product teams running cross-functional projects
- Mid-market and enterprise needing portfolio reporting
- Teams that prioritize structured task management
Choose Brevo (formerly Sendinblue) if
- Indian SMBs and SaaS wanting low-cost transactional + marketing email
- Teams sending to large lists with low send frequency
- Businesses needing email + SMS + WhatsApp from one tool
At a glance
| Attribute | Asana | Brevo (formerly Sendinblue) |
|---|---|---|
| Founded | 2008 | 2012 |
| HQ | San Francisco | Paris |
| Target market | Global | Global |
| Pricing model | subscription | subscription |
| Free tier | Yes | Yes |
| Starts at | Free up to 10 users; Starter from $10.99/user/mo (~₹930) | Free 300 emails/day; Starter from $9/mo (~₹750) for 5K emails |
| Currency | USD | USD |
| INR billing | No | No |
| UPI support | No | No |
| IST support | 24x5 chat (paid) | Email/chat overlapping IST hours |
Asana pricing
USDModel: subscription
Free tier: Yes
Starts at: Free up to 10 users; Starter from $10.99/user/mo (~₹930)
Personal free, Starter $10.99, Advanced $24.99, Enterprise custom. AI Studio extra.
Brevo (formerly Sendinblue) pricing
USDModel: subscription
Free tier: Yes
Starts at: Free 300 emails/day; Starter from $9/mo (~₹750) for 5K emails
Free 300/day, Starter $9, Business $18, Enterprise custom. Pricing by send volume — unlimited contacts.
Pros & cons
Asana — Pros
- +Polished, mature, reliable
- +Strong reporting and portfolio views
- +Workflow Builder is genuinely powerful
- +Excellent enterprise readiness (SOC2, HIPAA)
- +Stable performance at scale
Asana — Cons
- −Pricing higher than feature-equivalent ClickUp
- −No native docs or chat
- −Workflow Builder requires Advanced plan
- −Some features siloed behind higher tiers
- −Mobile experience adequate but not great
Brevo (formerly Sendinblue) — Pros
- +Pricing by sends — unlimited contacts is a huge win
- +Genuinely cheap relative to peers
- +Transactional API is reliable and developer-friendly
- +All-in-one (email, SMS, WhatsApp, CRM)
- +Generous free tier
Brevo (formerly Sendinblue) — Cons
- −UI/UX feels less polished than Mailchimp
- −Daily send caps on lower paid tiers
- −Automation builder less intuitive than Klaviyo/ConvertKit
- −Deliverability good but not best-in-class
- −Customer support spotty on free/Starter
Asana — Best for
- Marketing, ops, and product teams running cross-functional projects
- Mid-market and enterprise needing portfolio reporting
- Teams that prioritize structured task management
- Companies with strong project management discipline
Asana — Not ideal for
- Engineering teams running sprints (Linear/Jira are tighter)
- Solo users (free tier ample but tool overhead high)
- Teams needing built-in chat and docs (ClickUp consolidates better)
- Cost-sensitive Indian SMBs (ClickUp cheaper)
Brevo (formerly Sendinblue) — Best for
- Indian SMBs and SaaS wanting low-cost transactional + marketing email
- Teams sending to large lists with low send frequency
- Businesses needing email + SMS + WhatsApp from one tool
- Founders who want a CRM bundled in
Brevo (formerly Sendinblue) — Not ideal for
- Creators (ConvertKit fits better)
- Large e-commerce wanting deep behavioral segmentation (Klaviyo wins)
- Teams needing a polished, opinionated UX (it can feel cluttered)
Indian context
Asana
- INR billing: No
- UPI support: No
- GST: GST applied for India invoices
- IST support: 24x5 chat (paid)
Brevo (formerly Sendinblue)
- INR billing: No
- UPI support: No
- GST: GST applied via India entity
- IST support: Email/chat overlapping IST hours
Final recommendation
For most Indian buyers, the choice between Asana and Brevo (formerly Sendinblue) comes down to pricing model, INR/GST support, and how it fits the rest of your stack. Use the verdict cards above to map your situation to the right pick — and try both free tiers before committing.