Brevo (formerly Sendinblue) vs AiSensy: Which is Better in 2026?
By StackPicker editorial · · email-marketing
Side-by-side comparison with INR pricing, GST and UPI considerations, integrations, pros and cons — written for Indian founders, marketers, and operators.
Quick verdict
Choose Brevo (formerly Sendinblue) if
- Indian SMBs and SaaS wanting low-cost transactional + marketing email
- Teams sending to large lists with low send frequency
- Businesses needing email + SMS + WhatsApp from one tool
Choose AiSensy if
- D2C brands running WhatsApp marketing in India
- EdTech and lead-gen businesses with high-volume broadcasts
- SMBs new to WhatsApp Business API
At a glance
| Attribute | Brevo (formerly Sendinblue) | AiSensy |
|---|---|---|
| Founded | 2012 | 2020 |
| HQ | Paris | Gurugram |
| Target market | Global | India |
| Pricing model | subscription | subscription |
| Free tier | Yes | No |
| Starts at | Free 300 emails/day; Starter from $9/mo (~₹750) for 5K emails | ₹999/mo Basic + Meta conversation charges |
| Currency | USD | INR |
| INR billing | No | Yes |
| UPI support | No | Yes |
| IST support | Email/chat overlapping IST hours | Mon-Sat 10am-7pm IST |
Brevo (formerly Sendinblue) pricing
USDModel: subscription
Free tier: Yes
Starts at: Free 300 emails/day; Starter from $9/mo (~₹750) for 5K emails
Free 300/day, Starter $9, Business $18, Enterprise custom. Pricing by send volume — unlimited contacts.
AiSensy pricing
INRModel: subscription
Free tier: No
Starts at: ₹999/mo Basic + Meta conversation charges
Basic ₹999, Pro ₹2,399, Enterprise custom. Plus Meta's per-conversation charges (utility/marketing/auth/service).
Pros & cons
Brevo (formerly Sendinblue) — Pros
- +Pricing by sends — unlimited contacts is a huge win
- +Genuinely cheap relative to peers
- +Transactional API is reliable and developer-friendly
- +All-in-one (email, SMS, WhatsApp, CRM)
- +Generous free tier
Brevo (formerly Sendinblue) — Cons
- −UI/UX feels less polished than Mailchimp
- −Daily send caps on lower paid tiers
- −Automation builder less intuitive than Klaviyo/ConvertKit
- −Deliverability good but not best-in-class
- −Customer support spotty on free/Starter
AiSensy — Pros
- +Affordable INR-priced plans
- +Easy onboarding to WhatsApp API
- +Strong broadcasting features
- +Click-to-WhatsApp ad integration is well-built
- +Good Indian support
AiSensy — Cons
- −Bot builder less powerful than enterprise CPaaS
- −Reporting depth is moderate
- −Higher tiers needed for team chat at scale
- −Conversation pricing on top of plan can surprise
- −Less suitable for complex enterprise routing
Brevo (formerly Sendinblue) — Best for
- Indian SMBs and SaaS wanting low-cost transactional + marketing email
- Teams sending to large lists with low send frequency
- Businesses needing email + SMS + WhatsApp from one tool
- Founders who want a CRM bundled in
Brevo (formerly Sendinblue) — Not ideal for
- Creators (ConvertKit fits better)
- Large e-commerce wanting deep behavioral segmentation (Klaviyo wins)
- Teams needing a polished, opinionated UX (it can feel cluttered)
AiSensy — Best for
- D2C brands running WhatsApp marketing in India
- EdTech and lead-gen businesses with high-volume broadcasts
- SMBs new to WhatsApp Business API
- Teams wanting click-to-WhatsApp ad funnels
AiSensy — Not ideal for
- Enterprises with custom CPaaS needs (Gupshup/MSG91 fit better)
- Teams needing deep conversational AI/NLU
- Use cases needing voice or SMS in same tool
Indian context
Brevo (formerly Sendinblue)
- INR billing: No
- UPI support: No
- GST: GST applied via India entity
- IST support: Email/chat overlapping IST hours
AiSensy
- INR billing: Yes
- UPI support: Yes
- GST: GST charged on plan and conversation fees
- IST support: Mon-Sat 10am-7pm IST
Final recommendation
For most Indian buyers, the choice between Brevo (formerly Sendinblue) and AiSensy comes down to pricing model, INR/GST support, and how it fits the rest of your stack. Use the verdict cards above to map your situation to the right pick — and try both free tiers before committing.