Brevo (formerly Sendinblue) vs HubSpot CRM: Which is Better in 2026?
By StackPicker editorial · · email-marketing
Side-by-side comparison with INR pricing, GST and UPI considerations, integrations, pros and cons — written for Indian founders, marketers, and operators.
Quick verdict
Choose Brevo (formerly Sendinblue) if
- Indian SMBs and SaaS wanting low-cost transactional + marketing email
- Teams sending to large lists with low send frequency
- Businesses needing email + SMS + WhatsApp from one tool
Choose HubSpot CRM if
- B2B SaaS startups wanting an all-in-one stack
- Marketing-led businesses running content + nurture
- Teams that will grow into Sales Hub/Marketing Hub Pro
At a glance
| Attribute | Brevo (formerly Sendinblue) | HubSpot CRM |
|---|---|---|
| Founded | 2012 | 2006 |
| HQ | Paris | Cambridge, MA |
| Target market | Global | Global |
| Pricing model | subscription | subscription |
| Free tier | Yes | Yes |
| Starts at | Free 300 emails/day; Starter from $9/mo (~₹750) for 5K emails | Free; Starter from $20/mo (~₹1,700) |
| Currency | USD | USD |
| INR billing | No | No |
| UPI support | No | No |
| IST support | Email/chat overlapping IST hours | 24x5 chat; phone in business hours |
Brevo (formerly Sendinblue) pricing
USDModel: subscription
Free tier: Yes
Starts at: Free 300 emails/day; Starter from $9/mo (~₹750) for 5K emails
Free 300/day, Starter $9, Business $18, Enterprise custom. Pricing by send volume — unlimited contacts.
HubSpot CRM pricing
USDModel: subscription
Free tier: Yes
Starts at: Free; Starter from $20/mo (~₹1,700)
Free CRM forever. Sales/Marketing/Service Hubs from $20/mo. Pro from $90/mo. Costs scale with marketing contacts.
Pros & cons
Brevo (formerly Sendinblue) — Pros
- +Pricing by sends — unlimited contacts is a huge win
- +Genuinely cheap relative to peers
- +Transactional API is reliable and developer-friendly
- +All-in-one (email, SMS, WhatsApp, CRM)
- +Generous free tier
Brevo (formerly Sendinblue) — Cons
- −UI/UX feels less polished than Mailchimp
- −Daily send caps on lower paid tiers
- −Automation builder less intuitive than Klaviyo/ConvertKit
- −Deliverability good but not best-in-class
- −Customer support spotty on free/Starter
HubSpot CRM — Pros
- +Free CRM is genuinely usable
- +Cleanest UI in the category
- +Strongest content and inbound marketing tooling
- +Massive integration ecosystem
- +Excellent academy and certification content
HubSpot CRM — Cons
- −Becomes expensive fast as marketing contacts grow
- −Add-ons (paid seats, SEO tools, reporting) add up
- −Locked-in pricing — annual commitment penalties
- −Customizations limited vs. Salesforce
- −Onboarding fee (~$3,000) on Pro tiers
Brevo (formerly Sendinblue) — Best for
- Indian SMBs and SaaS wanting low-cost transactional + marketing email
- Teams sending to large lists with low send frequency
- Businesses needing email + SMS + WhatsApp from one tool
- Founders who want a CRM bundled in
Brevo (formerly Sendinblue) — Not ideal for
- Creators (ConvertKit fits better)
- Large e-commerce wanting deep behavioral segmentation (Klaviyo wins)
- Teams needing a polished, opinionated UX (it can feel cluttered)
HubSpot CRM — Best for
- B2B SaaS startups wanting an all-in-one stack
- Marketing-led businesses running content + nurture
- Teams that will grow into Sales Hub/Marketing Hub Pro
- Companies wanting one source of truth for sales and marketing
HubSpot CRM — Not ideal for
- Cost-sensitive Indian SMBs (Zoho/Freshworks cheaper in INR)
- Sales-only teams not using marketing features (overpay)
- Companies with 50K+ marketing contacts (pricing scales steeply)
Indian context
Brevo (formerly Sendinblue)
- INR billing: No
- UPI support: No
- GST: GST applied via India entity
- IST support: Email/chat overlapping IST hours
HubSpot CRM
- INR billing: No
- UPI support: No
- GST: Charges GST on India invoices
- IST support: 24x5 chat; phone in business hours
Final recommendation
For most Indian buyers, the choice between Brevo (formerly Sendinblue) and HubSpot CRM comes down to pricing model, INR/GST support, and how it fits the rest of your stack. Use the verdict cards above to map your situation to the right pick — and try both free tiers before committing.