Instamojo vs myBillBook: Which is Better in 2026?
By StackPicker editorial · · payment-gateway
Side-by-side comparison with INR pricing, GST and UPI considerations, integrations, pros and cons — written for Indian founders, marketers, and operators.
Quick verdict
Choose Instamojo if
- Solopreneurs, coaches, and creators selling digital products
- Small businesses needing payment links without a website
- Sellers wanting a free hosted storefront fast
Choose myBillBook if
- Tier 2/3 city retailers and traders
- Mobile-first kirana, distributors, small wholesalers
- Hindi/regional language operators
At a glance
| Attribute | Instamojo | myBillBook |
|---|---|---|
| Founded | 2012 | 2019 |
| HQ | Bengaluru | Bengaluru |
| Target market | India | India |
| Pricing model | transaction | subscription |
| Free tier | Yes | Yes |
| Starts at | 2% + ₹3 per transaction | Free with limits; Silver ₹1,499/year |
| Currency | INR | INR |
| INR billing | Yes | Yes |
| UPI support | Yes | Yes |
| IST support | Mon-Sat 10am-7pm IST | Mon-Sat 10am-7pm IST |
Instamojo pricing
INRModel: transaction
Free tier: Yes
Starts at: 2% + ₹3 per transaction
No setup or AMC fees. International cards 5% + ₹3. Free online store on starter plan.
myBillBook pricing
INRModel: subscription
Free tier: Yes
Starts at: Free with limits; Silver ₹1,499/year
Free entry tier. Silver ₹1,499, Gold ₹2,999, Diamond ₹3,999, Platinum ₹5,999/year (with feature gates).
Pros & cons
Instamojo — Pros
- +Easiest setup — no developer needed
- +Free online store is a quick win for first-time sellers
- +Good for digital downloads and service businesses
- +Working capital product is unique
Instamojo — Cons
- −Higher per-transaction fees than competitors
- −API and developer experience are basic
- −Settlement delays reported by some merchants
- −Limited fit for scaled e-commerce operations
- −Subscription tooling is rudimentary
myBillBook — Pros
- +Excellent mobile-first UX for non-tech users
- +Multi-language support is rare and useful
- +Affordable annual pricing
- +Inventory features built in
- +WhatsApp invoice sharing
myBillBook — Cons
- −Web app trails the mobile app
- −Limited integrations vs. Zoho Books
- −Reporting depth modest
- −Feature gates across plan tiers can frustrate
- −Limited multi-currency
Instamojo — Best for
- Solopreneurs, coaches, and creators selling digital products
- Small businesses needing payment links without a website
- Sellers wanting a free hosted storefront fast
- Freelancers collecting one-off client payments
Instamojo — Not ideal for
- High-volume D2C brands needing optimized checkout
- SaaS companies needing robust subscriptions and dunning
- Developers needing deep API customization
- Merchants needing instant settlements at scale
myBillBook — Best for
- Tier 2/3 city retailers and traders
- Mobile-first kirana, distributors, small wholesalers
- Hindi/regional language operators
- Businesses needing simple GST billing on phone
myBillBook — Not ideal for
- Tech-savvy SaaS founders (use Zoho/Refrens)
- Service businesses without inventory
- Multi-currency or international operations
- Companies needing deep accounting and audit trails
Indian context
Instamojo
- INR billing: Yes
- UPI support: Yes
- GST: GST applied on fees; GSTIN-based invoicing in dashboard
- IST support: Mon-Sat 10am-7pm IST
myBillBook
- INR billing: Yes
- UPI support: Yes
- GST: GST invoicing, e-invoicing on higher plans
- IST support: Mon-Sat 10am-7pm IST
Final recommendation
For most Indian buyers, the choice between Instamojo and myBillBook comes down to pricing model, INR/GST support, and how it fits the rest of your stack. Use the verdict cards above to map your situation to the right pick — and try both free tiers before committing.