Brevo (formerly Sendinblue)
Email, SMS, WhatsApp, and CRM platform priced by sends, not contacts
Founded 2012 HQ Paris Global
Best for
- Indian SMBs and SaaS wanting low-cost transactional + marketing email
- Teams sending to large lists with low send frequency
- Businesses needing email + SMS + WhatsApp from one tool
- Founders who want a CRM bundled in
Not ideal for
- Creators (ConvertKit fits better)
- Large e-commerce wanting deep behavioral segmentation (Klaviyo wins)
- Teams needing a polished, opinionated UX (it can feel cluttered)
Key features
- •Email marketing with drag-and-drop editor
- •Marketing automation workflows
- •Transactional email API and SMTP
- •SMS and WhatsApp campaigns
- •Built-in CRM and meetings
- •Landing pages and signup forms
- •Deal pipeline and chat
- •Lead scoring
- •Send-time AI optimization
Brevo (formerly Sendinblue) — Pros
- +Pricing by sends — unlimited contacts is a huge win
- +Genuinely cheap relative to peers
- +Transactional API is reliable and developer-friendly
- +All-in-one (email, SMS, WhatsApp, CRM)
- +Generous free tier
Brevo (formerly Sendinblue) — Cons
- −UI/UX feels less polished than Mailchimp
- −Daily send caps on lower paid tiers
- −Automation builder less intuitive than Klaviyo/ConvertKit
- −Deliverability good but not best-in-class
- −Customer support spotty on free/Starter
Integrations
ShopifyWooCommerceWordPressZapierSalesforceMagentoRazorpay (Zapier)Make
Indian context
- GST: GST applied via India entity
- INR billing: No
- UPI support: No
- IST support: Email/chat overlapping IST hours