Gupshup
Conversational messaging cloud with WhatsApp, RCS, SMS, and AI agents
Founded 2004 HQ San Francisco / Mumbai Both
Best for
- Enterprises and large BFSI/EdTech with high-volume messaging
- Brands needing multichannel (WhatsApp + SMS + voice)
- Teams building conversational AI on WhatsApp
- Companies with custom CPaaS requirements
Not ideal for
- Solopreneurs and very small businesses (overkill)
- Teams wanting plug-and-play UI without sales calls
- Pure marketing broadcast use cases (AiSensy/Wati simpler)
Key features
- •WhatsApp Business API at enterprise scale
- •RCS, SMS, voice, email, and bot APIs
- •Conversational AI agent builder (Gupshup ACE)
- •Campaign manager and templates
- •Click-to-WhatsApp ads
- •Integration with major BFSI/EdTech platforms
- •Two-factor authentication APIs
- •Catalog and commerce flows
- •Industry-grade SLAs
Gupshup — Pros
- +True enterprise-grade infrastructure
- +Multichannel reach beyond WhatsApp
- +Strong AI agent platform
- +Trusted by major Indian banks and brands
- +Deep customization via APIs
Gupshup — Cons
- −Sales-led — not great for self-serve buyers
- −UI is functional, not polished
- −Steep learning curve for non-developers
- −Pricing opaque without sales engagement
- −Setup time longer than SaaS competitors
Integrations
SalesforceHubSpotZohoLeadSquaredRazorpayCustom APIs
Indian context
- GST: GST applied on India invoices
- INR billing: Yes
- UPI support: Yes
- IST support: Mon-Sat 9am-7pm IST