Wati
WhatsApp Business API platform with team inbox and chatbot builder
Founded 2020 HQ Hong Kong (India ops) Both
Best for
- SMBs with multi-agent customer support on WhatsApp
- D2C brands running both broadcasts and 1:1 conversations
- Indian and SEA teams needing a polished UI
- Operations teams replacing WhatsApp Business app
Not ideal for
- Enterprise CPaaS use cases
- Pure broadcast-only operations (cheaper Indian options exist)
- Teams needing voice/SMS unified channels
Key features
- •Shared team inbox for WhatsApp
- •No-code chatbot builder (KnowBot)
- •Broadcast and bulk messaging
- •Drip campaigns
- •WhatsApp catalog and commerce
- •Auto replies and quick responses
- •API and webhooks
- •Contact tagging and segmentation
- •Click-to-WhatsApp ads support
Wati — Pros
- +Polished, modern team inbox UI
- +Good chatbot builder for non-technical users
- +Strong onboarding documentation
- +Reliable WhatsApp API connectivity
- +Active product updates
Wati — Cons
- −USD pricing — costlier than Indian peers
- −Conversation charges on top of subscription
- −Some advanced features only on Pro+
- −Reporting moderate vs. enterprise CPaaS
- −Limited voice/SMS — WhatsApp only
Integrations
ShopifyWooCommerceHubSpotZapierGoogle SheetsZohoCalendly
Indian context
- GST: GST may apply via reverse charge
- INR billing: Yes
- UPI support: No
- IST support: 24x5 chat in IST overlap